Exploring New Strategies for Mobile Game Growth: The Power of LiveOps and IP Collaborations

Supercell, the renowned mobile game developer, has been making waves in the industry with its strategic approach to maintaining growth and engaging players through innovative collaborations with popular franchises. One of the key strategies they have employed is focusing on LiveOps, where they continuously update their games with new content to keep players engaged.

Recently, Supercell took their game, Brawl Stars, to new revenue heights by integrating famous franchises like Godzilla, Transformers, SpongeBob SquarePants, and even Baby Shark. This move proved to be a game-changer, showing how a well-executed updates strategy can breathe fresh life into established titles.

The Godzilla collaboration in Brawl Stars, for example, was a massive success. The event featured a range of activities, from special battle modes to gacha systems, all tied to the Godzilla theme. The event saw a significant revenue spike, showcasing the impact of strategic collaborations on a game’s performance.

But Supercell didn’t stop there. They also collaborated with other popular IPs like John Cena, Baby Shark, and even Subway Surfers, creating unique events and challenges that kept players excited and engaged.

In their Clash Royale and Clash of Clans games, Supercell partnered with UFC, football star Erling Haaland, and even Chess.com, showcasing their versatility in collaborating with different genres and audiences.

The key lessons from Supercell’s successful IP collaborations include strategic IP selection, deep integration of the IP into the game mechanics, creating long-term value for players, leveraging the social aspect for community building, and experimenting with collaborations of various scales.

Overall, Supercell’s approach to IP collaborations has set a new standard in the mobile gaming industry, showing how strategic partnerships with popular franchises can drive engagement, revenue, and player satisfaction.