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D Gukesh joins RBL Bank as its brand ambassador, according to Marketing & Advertising News on ET BrandEquity.

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RBL Bank Appoints Indian Chess Grandmaster Gukesh Dommaraju as Brand Ambassador

Indian Chess prodigy Gukesh Dommaraju has been appointed as the brand ambassador for RBL Bank, India’s private sector bank. This partnership signifies a strategic alignment between Gukesh’s exceptional ability to think ahead in chess and RBL Bank’s commitment to helping customers make the right financial moves.

Gukesh, who has made a mark in the world of chess with his strategic excellence, expressed his excitement about the partnership, stating that RBL Bank’s approach to financial planning resonates with the winning strategy in chess. The bank’s focus on building customer wealth with stability through innovative solutions reflects the same level of strategic thinking that chess demands.

RBL Bank’s managing director and chief executive officer, R Subramaniakumar, emphasized the importance of making the right moves in both life and chess. He highlighted the bank’s dedication to helping customers align their financial goals with precision and foresight, mirroring Gukesh’s journey from a prodigy to a grandmaster.

This collaboration between Gukesh and RBL Bank showcases a shared vision of success through strategic planning and forward-thinking. As Gukesh continues to excel in the world of chess, his partnership with RBL Bank is set to inspire customers to approach their financial goals with the same level of precision and strategic thinking.

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