Industry-wide union UVW-CWA welcomes over 100 new members at GDC 2025

The video game industry has seen a significant development with the emergence of the United Videogame Workers-CWA (UVW-CWA) union, which has already welcomed over 100 new members within hours of its debut at GDC 2025.

Established by industry workers across the United States and Canada, UVW-CWA aims to empower workers regardless of their studio or current job status. The union operates as a direct-join organization, allowing freelancers and individuals who have been laid off to organize without facing the usual obstacles that employers may impose during traditional union certification processes.

During a labor panel at the conference, union organizer KB announced the milestone, sparking applause from attendees. KB emphasized the importance of providing a platform for those impacted by layoffs to unionize, highlighting the inclusive nature of UVW-CWA.

The union’s approach to direct-join organizing is intended to revolutionize the industry and bring about positive change. By joining UVW-CWA, members gain access to a network of expertise and support from other certified unions.

CWA president Claude Cummings expressed excitement about the formation of UVW-CWA, describing it as a crucial step in empowering video game workers and addressing the challenges they face in an industry marked by consolidation and instability.

For those interested in learning more about UVW-CWA and how to join, information is available on the CWA website. This development marks a significant milestone in the ongoing efforts to improve working conditions and advocate for the rights of video game industry workers.