Max Introduces ‘Extra Member Add-On’ to Combat Password Sharing

Max Unveils New "Extra Member Add-On" Feature to Combat Password Sharing

In a significant move to align with industry trends, Max has announced the launch of its "Extra Member Add-On" feature, aimed at curbing password sharing among users. This new initiative, revealed on Tuesday, allows primary account holders to share their subscriptions with friends or family members outside their household for an additional fee of $7.99 per month.

According to Warner Bros. Discovery, the parent company of Max, this feature will enable subscribers to extend their accounts while maintaining a separate and standalone profile for the extra member. This means that the additional user will have their own login credentials, ensuring a seamless viewing experience.

JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery, emphasized the importance of this update. “The Extra Member Add-On and Profile Transfer are two key advancements designed to help viewers enjoy our best-in-class content at an exceptional value,” he stated. “These updates provide a simple way for subscribers to add a new member to their account or transition their profile smoothly.”

How It Works

The "Extra Member Add-On" is available to all subscribers directly signed up with Max, excluding those bundled with other services. Once purchased, account owners can easily invite and manage their extra members through the service’s settings on both mobile and desktop platforms.

However, there are limitations: each primary account can only add one extra member, and that member can stream from only one profile on one device at a time.

Profile Transfer Feature

In addition to the add-on, Max is introducing a Profile Transfer feature, allowing primary users to transfer an individual profile, complete with watch history, to the new extra member. This ensures that the new user can pick up right where they left off, making the transition as smooth as possible.

Industry Context

While Max is just now rolling out this feature, it follows in the footsteps of competitors like Netflix, Disney+, and Hulu, all of which have implemented similar measures to address password sharing. For instance, Netflix charges $6.99 for its extra member plan, while Disney+ and Hulu offer comparable options at similar price points.

As streaming services continue to evolve, Max’s latest feature reflects a growing trend in the industry, balancing user flexibility with the need to protect subscription revenue.

For more information on how to purchase the "Extra Member Add-On" or to explore the new Profile Transfer feature, users can visit the Max subscription settings.

Conclusion

With the introduction of the "Extra Member Add-On," Max is not only enhancing its service offerings but also taking a proactive stance against password sharing. As the streaming landscape becomes increasingly competitive, such innovations may prove crucial in retaining subscribers and ensuring a sustainable business model.

For further updates, stay tuned to Max and explore the latest in streaming technology.