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United CEO Describes Trump’s Tariffs as a ‘Strategic Chess Game’

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United Airlines CEO Scott Kirby Advocates for Calm Amid Tariff Uncertainty, Compares Situation to Chess Game

United Airlines CEO Scott Kirby Urges Calm Amid Tariff Turmoil

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At the Semafor World Economy Summit on Thursday, United Airlines CEO Scott Kirby called for a measured response to the ongoing tariff discussions, likening the situation to a strategic chess game. His remarks come at a time when the airline industry is grappling with reduced travel demand and growth plans have been curtailed.

Kirby expressed support for former President Donald Trump’s tariff strategy, asserting that it stems from a genuine desire to improve the lives of middle-class Americans. "We should all take a breath," Kirby advised, emphasizing that the current tariff situation is merely the "first move in a chess game," with many more moves to come.

The airline executive highlighted the potential for job creation through these tariffs, suggesting they could lead to stable, long-term employment opportunities akin to those at United, where employees can enjoy six-figure salaries after years of service. Treasury Secretary Scott Bessent echoed this sentiment, stating that the tariffs are part of a broader strategy to bolster U.S. manufacturing jobs.

However, Kirby’s optimism is tempered by the reality that tariffs could also exacerbate inflation and diminish consumers’ purchasing power, potentially leading to reduced discretionary spending on travel. Airline stocks have already shown volatility in response to tariff announcements, as travel is often one of the first expenses consumers cut back on during economic uncertainty.

Despite these challenges, Kirby noted that customers have not entirely abandoned their summer travel plans, although some may be exercising caution. Airlines, including United, have warned of reduced travel demand and have announced plans to cut flights in light of the economic climate. In its recent earnings report, United described the economy as "impossible to predict," providing two profit forecasts for the year—one optimistic and one pessimistic.

American Airlines has also withdrawn its full-year guidance due to the prevailing economic uncertainty, while Delta Air Lines has halted plans for capacity expansion, citing stalled growth.

Kirby’s hopeful outlook may serve to inspire confidence among investors, particularly as United Airlines remains the largest airline in the world by fleet size. As the biggest customer of Boeing, United’s fortunes are closely tied to the aircraft manufacturer, which has faced challenges in delivering jets to China due to the tariffs.

As the airline industry navigates these turbulent waters, Kirby’s call for patience and strategic thinking may be just what the sector needs to weather the storm.

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