Magnus Carlsen Makes Grand Entrance at ICE Barcelona as BETBY’s Global Brand Ambassador

Magnus Carlsen, the renowned chess icon and global brand ambassador for BETBY, made a grand entrance at ICE Barcelona’s opening day, captivating the audience with his strategic insights and engaging presence. The press conference, attended by media representatives, industry experts, and chess enthusiasts, shed light on Carlsen’s partnership with the sportsbook solutions provider and his role in the “Make Your Move” campaign.

Carlsen, a five-time World Chess Champion, shared his excitement about collaborating with BETBY, praising the company’s innovative approach to sports betting technology. He drew parallels between chess strategy and gambling, highlighting the synergies between his mastery of the game and BETBY’s forward-thinking vision for the industry.

Chris Nikolopoulos, BETBY’s Chief Commercial Officer, expressed his enthusiasm for the partnership, emphasizing Carlsen’s exceptional skills and the company’s commitment to breaking the norm in the sports betting world. The event also featured a meet-and-greet session where attendees had the opportunity to interact with Carlsen and challenge him to a quick chess match, adding an element of excitement to the exhibition floor.

As ICE Barcelona continues, BETBY invites attendees to visit their stand to experience their industry-first AI-based feed and innovative sportsbook solution. With Carlsen’s presence adding a touch of brilliance to the event, BETBY is set to make a lasting impression on the sports betting industry.