Magnus Carlsen: From Chess Prodigy to Celebrity Influencer

Norwegian chess prodigy Magnus Carlsen is not just a grand master on the board, but also a household name around the world. With a career filled with achievements and accolades, Carlsen is now looking to leverage his fame to turn chess into a spectator sport.

At 33 years old, Carlsen’s motivation for professional titles is dwindling, but his love for the game remains strong. He recently launched his new app, Take Take Take, which aims to provide a new way for fans to interact with live games and players, offering accessible explanations and analysis.

Carlsen’s experience in the world of chess apps, including the successful Play Magnus game, has led him to believe that there is a market for a more casual and engaging way to follow the game. With the launch of Take Take Take, Carlsen and his team are hoping to attract new viewers and eventually monetize the app through advertisements or deeper analysis.

Despite the crowded market of chess streaming services and websites, Carlsen remains confident in the potential of Take Take Take to appeal to a wider audience. With the rise of chess engines and the accessibility of online play, Carlsen acknowledges the changing landscape of the game but remains committed to staying at the top of his game for years to come.

As chess continues to gain popularity, fueled in part by Carlsen’s own success and the influence of social media and popular culture, the future of the game remains bright. Whether chess can continue to grow without Carlsen’s full professional participation remains to be seen, but one thing is certain – Magnus Carlsen’s impact on the world of chess is undeniable.