Streaming Services Introduce Extra Member Features to Combat Password Sharing
Streaming Wars Heat Up: Max Joins Netflix, Hulu, and Disney+ in Subscription Sharing
In a bold move to adapt to the evolving landscape of streaming services, Max has announced the launch of its "Extra Member Add-On" feature, allowing users to share their subscriptions with friends and family outside their households for an additional fee. This comes as Netflix, Hulu, and Disney+ have already implemented similar features, igniting a competitive race among streaming giants.
A New Era of Sharing
On Tuesday, Warner Bros. Discovery, the parent company of Max, revealed that the new feature will enable primary account holders to add one extra member for just $7.99 per month. This member will have their own login credentials and a standalone account, albeit limited to streaming from one profile on one device at a time. JB Perrette, CEO of global streaming and games at Warner Bros. Discovery, emphasized that these updates are designed to enhance user flexibility and provide a seamless viewing experience.
“Extra Member Add-On and Profile Transfer are two key Max advancements, designed to help viewers enjoy our best-in-class content at an exceptional value,” Perrette stated in a news release. “These updates provide a simple way for subscribers to add-on a new member to their account.”
Who Can Join?
The Extra Member Add-On is available to anyone subscribed directly to Max, excluding those who are part of bundled subscriptions. Users can easily purchase the feature through their Max account settings, allowing them to invite and manage extra members via mobile or the website.
Profile Transfer: A Seamless Transition
In addition to the add-on feature, Max is also introducing Profile Transfer, which allows primary account users to transfer a single adult profile, including watch history, to the new extra member. This ensures that the new user can pick up right where they left off, making the transition as smooth as possible.
Keeping Up with Competitors
While Max is just rolling out this feature, it mirrors offerings from its competitors. Netflix charges $6.99 for a plan with ads or $8.99 for an ad-free experience for extra members. Disney+ and Hulu have similar pricing structures, both charging $6.99 for plans with ads and $9.99 for ad-free options.
As streaming services continue to evolve, the introduction of these features reflects a growing trend toward monetizing subscription sharing. With the worlds of Marvel, DC, Harry Potter, and Disney princesses all under one roof, the competition is fiercer than ever, and consumers are reaping the benefits.
Conclusion
As Max joins the ranks of Netflix, Hulu, and Disney+ in offering subscription-sharing options, it signals a significant shift in how streaming services operate. With the added flexibility and value for subscribers, viewers can now enjoy their favorite content with friends and family, even if they’re miles apart. As the streaming wars continue, one thing is clear: the battle for viewer loyalty is just heating up.