“Fireside Chat with Dollar General’s Pooh Vichidvongsa to Unveil pOpshelf Inception Strategy at CHESS 2024”

Dollar General’s pOpshelf Senior VP Pooh Vichidvongsa to Keynote at CHESS 2024

ROSEMONT, Ill. — Dollar General’s pOpshelf, the trendy in-store concept, will take center stage at the International Housewares Association’s Chief Housewares Executive SuperSession 2024 (CHESS) next month. Pooh Vichidvongsa, the senior vice president of pOpshelf, will offer attendees a fireside chat on the inception strategy and future plans of the retailer.

Vichidvongsa, a Dollar General veteran since 2008, has been instrumental in the success of pOpshelf, which offers an on-trend and affordable mix of products including household items, home décor, entertaining essentials, and health and beauty products. With over 200 stores in 21 states, pOpshelf has quickly gained popularity among consumers.

At CHESS 2024, Vichidvongsa will share insights into pOpshelf’s merchandising, marketing, and store operations, providing attendees with a glimpse into the retailer’s strategic direction. The event, scheduled for September 24 and 25 at the Hyatt Regency O’Hare in Rosemont, Ill., will also feature industry leaders discussing key market challenges and opportunities in the housewares industry.

In addition to Vichidvongsa’s keynote, CHESS 2024 will include sessions on government affairs, retail strategies, sourcing opportunities, and intellectual property protection. Attendees will have the opportunity to network with industry experts and gain valuable insights to drive growth and innovation in their businesses.

To register for CHESS 2024 and secure your spot at this premier industry event, click here. Don’t miss this opportunity to learn from top executives and thought leaders in the housewares industry and stay ahead of the latest trends and developments.