Digital Transformation Journey of Oriental Remedies Group in Singapore: From Traditional to Tech-Driven Operations
The digital transformation journey of Oriental Remedies Group in Singapore has been nothing short of remarkable. What started as a traditional Chinese medicine provider operating on pen and paper has now evolved into a tech-savvy organization experimenting with artificial intelligence (AI) tools and cloud systems.
Co-founder Beatrice Liu shared the company’s inspiring journey at a recent post-Budget discussion, highlighting the strategic approach taken towards digitalization. With the help of the National Trades Union Congress’ Employment and Employability Institute, Oriental Remedies mapped out a transformation roadmap focusing on modernization and growth.
One of the key aspects of their digital transformation was the assessment of the business as a whole, leading to the adoption of digital tools that catered to specific strategic needs. Prioritizing solutions that supported human resources functions, such as a learning management system and cloud-based platforms for administrative tasks, Oriental Remedies ensured a holistic approach to digitalization.
Moreover, the company is not just focusing on internal processes but also exploring ways to enhance customer engagement through technology. For instance, they are trialing an AI program that allows patients to analyze images of their tongues for a basic read of their body constitution based on traditional Chinese medicine principles.
The panel discussion, themed “Digitalisation for SMEs: From adoption to transformation,” emphasized the importance of understanding individual pain points and reverse engineering solutions to drive digital transformation. Senior Minister of State for Trade and Industry Low Yen Ling and Xero Asia’s managing director Koren Wines highlighted the benefits of digitalization, including cost savings and improved efficiency.
Despite initial challenges in getting staff onboard with AI and technology, Liu emphasized the importance of quantifying the improvements brought about by technology. By showcasing tangible benefits such as time savings and enhanced human connections, Oriental Remedies successfully changed the mindset of their employees towards technology adoption.
Overall, Oriental Remedies Group’s digital transformation journey serves as a testament to the power of strategic planning, innovation, and a customer-centric approach in embracing the digital age.