Chess Prodigy Gukesh Dommaraju Emerges as Youngest World Champion, Attracts Brand Partnerships

India’s chess prodigy Gukesh Dommaraju has taken the world by storm, becoming the youngest world champion at just 18 years old. His historic victory over reigning champion Ding Liren has not only solidified his place in chess history but has also caught the attention of marketers looking for a new mascot.

Following his incredible win, a slew of FMCG, gaming companies, and other brands have lined up to partner with Gukesh to capitalize on his growing popularity. With endorsement offers ranging from ₹70 lakh to ₹1 crore per year, Gukesh is set to become a sought-after brand ambassador in the advertising world.

Tuhin Mishra of Baseline Ventures, the agency managing Gukesh’s brand partnerships, confirmed that they have received offers from various companies in different sectors. With his recent victories and global recognition, Gukesh is expected to attract even more brands in the coming months.

While Gukesh’s future in endorsements looks promising, industry experts caution against taking on too many deals that could distract him from his chess career. Sandeep Goyal, chairperson of advertising agency Rediffusion, advises Gukesh to carefully select brands that align with his image and allow his fame to grow organically.

As Gukesh navigates his newfound fame and potential endorsement deals, the world watches to see how he will balance his chess career with his brand ambassador responsibilities. With a long career ahead of him, Gukesh has the opportunity to make a lasting impact in both the chess world and the world of advertising.