Tencent Games Files “Honor of Kings: Ace” Trademark in Europe, Hinting at New Auto Chess Title

Tencent Games Files Trademark for “Honor of Kings: Ace,” Sparking Auto Chess Speculation

In a move that has sent ripples through the gaming community, Tencent Games has filed a trademark for “Honor of Kings: Ace” with the European Union Intellectual Property Office (EUIPO). This filing, made on July 2, 2026, is believed to be linked to the much-anticipated auto chess game based on the wildly popular “Honor of Kings” franchise, previously known in China as “King’s Chess.”

The trademark is currently listed as “Application under examination,” and while Tencent has yet to confirm its specifics, the gaming world is abuzz with speculation. The auto chess genre has seen explosive growth in recent years, with titles like Riot Games’ “Teamfight Tactics” and MOONTON Games’ “Magic Chess: Go Go” dominating the landscape. If “Honor of Kings: Ace” is indeed the international branding for King’s Chess, Tencent could be poised to make a significant impact in this competitive arena.

Originally announced during the 2022 anniversary celebrations of “Honor of Kings,” King’s Chess features chibi versions of beloved heroes from the franchise. The game has undergone several closed beta tests in China, with the latest round concluding in June. Players can expect a familiar auto chess experience, focusing on strategic unit placement and hero combinations to outmaneuver opponents.

As the game inches closer to a global release, fans are eager for official confirmation from Tencent. The potential for “Honor of Kings: Ace” to challenge established titles in the genre is significant, especially given the franchise’s massive following.

While the trademark filing hints at exciting developments, Tencent has not yet linked it directly to King’s Chess. For now, players can explore the Chinese version of the game via the Haoyou Kuaibao App Store, but global testing may be on the horizon.

As the gaming community awaits further updates, one thing is clear: Tencent Games is gearing up for a major entry into the auto chess market, and fans are ready to see how “Honor of Kings: Ace” will stack up against its competitors. Stay tuned for more news as this story unfolds.