Creator Industry Highlights
This week in the creator industry, there are several exciting developments to keep an eye on. From Twitch charity drives to new YouTube channels and even a rule change in chess, there is plenty to catch up on.
First up, popular streamer Shroud has raised over $100,000 with his month-long Fragathon charity stream for St. Jude’s. This cause is personal for Shroud, as he lost his father to lung cancer a few years ago. The Fragathon is a great example of the gaming community coming together for a good cause.
In other news, Alex Cooper, host of the Call Her Daddy podcast, has launched a new YouTube channel under her Unwell Network media company. The channel will feature short-form series led by Kierra Lewis, offering a new platform for Cooper’s content.
On the gaming front, the Angry Video Game Nerd is making waves with the announcement of his own 8-bit NES game. Fans of the AVGN can look forward to a nostalgic gaming experience on original NES consoles.
In the world of agency dealings, Bailey Sarian has partnered with Underscore to expand her product lines. True crime content is in high demand, and Sarian’s spooky storytelling is sure to captivate audiences.
Sports reporter-turned-creator Katie Feeney has signed with CAA ahead of the Super Bowl, signaling a new chapter in her content operation. With CAA’s support, Feeney is set to level up her channels and on-field coverage.
Meanwhile, Electrify has made a splash in the German market by backing creators like Simplicissimus and Unfassbar. With investments in journalism and politics, Electrify is establishing a strong presence in the creator industry.
In pop culture news, Addison Rae has graced the cover of Rolling Stone, showcasing her journey from TikTok star to Grammy nominee. Lizzo is also making headlines with the launch of her Twitch channel, as she looks to rehab her public image.
On the entertainment front, Warner Bros has dropped free movies on YouTube, offering a mix of forgotten schlock and hidden gems for viewers to enjoy. This initiative is a welcome move for film enthusiasts looking for free, licensed content.
In the business world, Flip has launched a $100 million equity fund to support creators in the social commerce space. Creators are also looking to “own the creative” with a TikTok takeover bid led by Adam Juegos, aiming to put more control in the hands of creators.
Lastly, Google has won a legal battle in the UK, avoiding having to pay Russia an exorbitant fine. This ruling is a win for YouTube and sets a precedent for future disputes with international regulators.
In the quirky corner of the internet, buffed bishops are the hot pieces in the new chess meta, thanks to a rules update from Chess.com. Additionally, phones with TikTok installed are selling for thousands on eBay, highlighting the app’s popularity. And in a surprising twist, Charli D’Amelio’s “anxiety pen” was revealed to be a vape all along, adding a humorous touch to the ongoing saga.
Overall, the creator industry is buzzing with activity, from charity drives to new ventures and legal victories. Stay tuned for more updates and trends in the ever-evolving world of creators.